This award recognises a marketing campaign that looks to spread the word of safer gambling as part of its wider ongoing promotion. Advertising of gambling products and services has come under the microscope in recent years, we are looking to recognise the achievements of an organisation that takes a socially responsible manner to their advertising, that is not only promoting themselves but also promoting compliance and responsible gambling.
What the judges will be looking for
The panel of judges will be looking for visible evidence of an advertising/marketing campaign that has been successful in promoting safer and responsible play within the global gambling industry. Whether a one-off campaign or sustained approach, entrants should demonstrate how they have put responsible gambling practice at the heart of their advertising.