Responsible Approach to Advertising or Marketing Award

2018 Winners

As advertising of gambling products and services has come under the microscope in recent years, we are looking to recognise the achievements of an organisation that takes a socially responsible manner to their advertising, that not only promotes themselves but also promotes compliance and responsible gambling. This award recognises an organisation that has made a significant effort to ensure their marketing and advertising spreads the word of safer gambling.

What the judges will be looking for:

The panel of judges will be looking for visible evidence of an advertising/marketing campaign that has been successful in promoting safer and responsible play within the global gambling industry. Whether a one-off campaign or sustained approach, entrants should demonstrate how they have put responsible gambling practice at the heart of their advertising.