Responsible Approach to Advertising or Marketing Award

2018 Winners

As advertising of gambling products and services has come under the microscope in recent years, we are looking to recognise the achievements of an organisation that takes a socially responsible manner to their advertising, that not only promotes themselves but also promotes compliance and responsible gambling. This award recognises an organisation that has made a significant effort to ensure its marketing and advertising spreads the word of safer gambling.

This award is only open to companies; the judges will be looking for visible evidence of an advertising/marketing campaign that has successfully promoted safer and responsible play within the global gambling industry. Whether a one-off campaign or sustained approach, entrants should demonstrate how they have put responsible gambling practice at the heart of their advertising.