As advertising of gambling products and services has come under the microscope in recent years, we are looking to recognise the achievements of an organisation that takes a socially responsible manner to their advertising, that not only promotes themselves but also promotes compliance and responsible gambling. This award recognises an organisation that has made a significant effort to ensure their marketing and advertising spreads the word of safer gambling.
What the judges will be looking for:
The panel of judges will be looking for visible evidence of an advertising/marketing campaign that has been successful in promoting safer and responsible play within the global gambling industry. Whether a one-off campaign or sustained approach, entrants should demonstrate how they have put responsible gambling practice at the heart of their advertising.