This award recognises organisations that demonstrate excellence in the governance, oversight, and compliance of marketing and affiliate activities within the gambling sector. It celebrates robust frameworks that ensure marketing practices are responsible, transparent, and fully aligned with regulatory requirements, while effectively managing third-party and reputational risk across affiliate and promotional channels.
The judging panel will look for strong evidence of effective affiliate oversight, clear accountability structures, and proactive risk management, including controls over advertising content, incentives, and partner behaviour. Entries should demonstrate how governance frameworks have delivered measurable outcomes, such as reduced compliance breaches, improved regulatory confidence, or enhanced consumer protection, supported by data, case studies, or internal metrics where available.
