Many people know Nasdaq as the US equities exchange, but that is only one part of what we do. Nasdaq’s B2B technology business supplies market surveillance technology to 120+ market operators and 160+ broker dealers around the world. We see many parallels between the financial industry and sports betting.
Modifying existing tools allows Nasdaq to offer regulators a Gaming Surveillance Hub: a one-stop-shop for aggregation of bookmaker transaction data, warehousing, pattern recognition with input from our internal team of data and behavioral scientists, alerting and reporting. This centralized analysis can inform and oversee initiatives across responsible gambling AML/Fraud, and sports integrity as well as producing real-time business intelligence for market analysis and tax audit/optimization.
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