This award recognises the achievements of an organisation that has taken a responsible approach to advertising and marketing in the global gambling industry. Advertising of gambling products and services has come under the microscope in recent years, we are looking to recognise the achievements of an organisation that takes a socially responsible manner to their advertising, that is not only promoting themselves but also promoting compliance and responsible gambling.
What the judges will be looking for
The judges will be looking for an organisation that can provide visible evidence of a responsible approach to advertising and marketing in the gambling industry. Whether a one-off campaign or sustained approach, entrants should demonstrate how they have put responsible gambling practice at the heart of there advertising.
Official 2020 Shortlist
32Red / Kindred Group